11 May 2010

New Dollar Redesign Project Contest

Over at the Dollar Redesign Project, they are unhappy about the new design for the $100 bill.
The new design (pictured to your right) does look pretty junky, as they add more anti-counterfeiting measures to the bill without redesigning the entire note.

The Dollar Redesign Project had previously run a contest to see who could design a better note. They got a lot of entries, some serious, some not so serious, but many were quite striking.

The idea was to encourage the government to design better currency, but the new design, has left them more than a little disappointed. So they are launching a new contest to see if you can do better than the government bureaucracy.
Dollar ReDe$ign Competition : 2010 : Win $500 Cash Prize

So here’s the deal. It’s been over 100 years since the American Dollar was conceived and ‘designed.’ And since its inception the bills have gone through minor modifications. But the Treasury’s continual patchwork of quick-fix solutions has left us with a piece of paper resembling - at best - a sow's ear.

Brief: Simply redesign the US Dollar bill in any way you think appropriate and submit to us via email at info@dollarredesign.com for review.

Guidelines: Keep in mind this a branding project so that means we are looking for ideas that define or redefine what America stands for. And we want to see how you would best represent that, visually, through the redesign of the US currency.

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